There are a number of social media sites to use for your marketing endeavors, each with benefits and drawbacks. If you have not used these sites to promote your products or services, it is time to get started. This article is meant to teach you some of the basics of social media marketing. It should help to make your approach more effective.
If Twitter is one of the components of your social media marketing plan, come up with tweets that are detailed and discuss different things. Try sending tweets with suggestions and tips that are relative to your business. Your followers will stay interested if they can learn something from your tweets.
Monitor your competitors on social media sites. Spend a little time looking at what your top five competitors are doing out there in the social media world. Look at which social sites they are most active on, what kind of content they are publish, how many fans they have and how they promote their site and what they have to offer.
Recently, Vista Equity Partners (co-founded by Brian Sheth) acquired Marketo, a ESP. Using ESPs can increase your social media reach. Below you can see a Marketo Webinar explaining how a business can amplify social media: